For more than two decades, Google’s search interface has been characterized by a simple search bar and a list of results. However, at the 2023 Google I/O event, the tech giant unveiled an AI-driven search engine aimed at making searching smarter and simpler.
The new search engine allows users to formulate prompts in a more natural, conversational manner. In addition to the familiar list of search results, users will now receive an AI-generated summary response that directly answers their questions. Instead of searching for generic terms like “best national parks,” users can now pose inquiries as if seeking advice from a knowledgeable friend.
For example, during the event, Google’s Cathy Edwards showcased a user asking the search engine, “What’s better for a family with kids under 3 and a dog, Bryce Canyon or Arches?” Edwards explained that the way the question is phrased may not reflect how people currently ask questions, as users typically break down their queries into smaller parts and sift through information to find answers.
The new search engine streamlines this process by doing the heavy lifting for users, providing a concise summary response powered by AI that quickly offers an overview of the topic. The summary response will include links to relevant sources, and users will have the option to explore a different presentation format that breaks down the sources behind the summary. Additionally, the AI-generated summary encourages interaction by suggesting follow-up questions that users can click on, creating an engaging AI-chatbot-like experience.
These AI-driven customized results may also revolutionize online shopping experiences. For instance, a demonstration during the event showed that a query about the right bike for daily travel not only yielded links to bikes, prices, and reviews but also provided advice on bike styles suitable for specific tasks and the essential features to consider. Edwards emphasized that regular search results will still be displayed alongside the AI-generated summary. This ensures that users have access to published original content, which she described as a crucial part of a thriving web. She acknowledged that people will always value the input of others in search results.
Google is now inviting interested users to test out the new features through its Search Labs portal, offering a limited-time opportunity for exploration. Google’s venture into generative AI chatbots began earlier this year with the introduction of Bard, following the success of OpenAI’s ChatGPT bot. This move prompted other companies to develop their own interactive bots or collaborate with OpenAI.
In February, Microsoft unveiled its AI-driven Bing search engine, powered by OpenAI technology, which also incorporates conversational responses and search results. However, users noted during its early days that it seemed to have a slightly dark personality streak. With its AI-driven search engine and user-friendly enhancements, Google aims to provide a more intuitive and comprehensive search experience, leveraging the power of AI to transform the way users access and interact with information on the web.
